$39.7B
US market · 4 starting categories
A category software
hasn't met yet.
Class-based learning runs its core operating loop on software built for solo appointments. Ignify is the operating layer built for how classes actually work.
88%
SMB leaders overwhelmed by tool sprawl
24
Founding-cohort GOAL · onboarding now
Mid-’27
Paid beta · target
Pre-revenue, private alpha. Forward numbers are goals/targets, not audited traction.
The same underserved loop.
Fine arts (music)Beachhead
16,843$7.8B
Recurring lessons, methodology depth, the family-communication gap.
Martial arts
76,364$8.0B+
Recurring classes, family participation, belt-based progress.
Dance studios
14,622$5.0B
Recurring classes, family communication, recital workflows.
Tutoring & driving
176,115$18.9B
Adjacent: shares the recurring-lesson pattern.
1% of fine arts + 0.5% of martial arts ≈ 500 paying locations ≈ ~$5M ARR at $69/location/mo.
Three pillars.
A pedagogical lesson model
Recap · Report · Memory · Story, adapted to the teacher's methodology (Suzuki, Kodály, ABRSM).
Portable records & profiles
The learner record belongs to the family; the profile travels with the teacher. No incumbent does all three.
Integration absorption
Absorbs the payments, accounting and calendars studios already use — no rip-and-replace.
Three currents, converging.
01
Tool sprawl has peaked
88% of SMB leaders feel overwhelmed by their tools — an average of 7 apps; 53% say sprawl complicates their workflow.
Salesforce 2025 SMB Trends
02
AI vertical SaaS is pulling ahead
AI-enabled vertical software grows ~8 pts faster; multi-product platforms grow ~21% faster with ~2× the addressable market.
Tidemark 2025
03
Demand is unmet at record levels
22.6M US children whose parents want enrichment can't access it — 77% of total demand goes unmet.
Afterschool Alliance 2025
Where we are, honestly.
Pre-revenue, private alpha. First design-partner studio live and in production; onboarding toward a founding cohort of 24. A lean team of five plus distributed engineering, on a ~$417K 18-month budget.
AT
Allamyrat Tuyliyev
Founder & CEO
MT
Maya Tuylieva
Outreach & Community
SA
Sultanmyrat Amangeldiyev
Head of Product
NS
Nathan Shire
Head of Infrastructure
KC
Kelsey Crockett
Head of AI
Pre-seed · open Q3 2026
Raising $750K–$1M to complete the loop.
Post-money SAFE, target cap $7–9M, closing by end of Q4 2026, ahead of paid beta in mid-2027.
Request the investor memoTwo ways in.
Available on request.
01Operating memo
Why classes, not appointments
Financial model
Cohort retention, unit economics
Product roadmap
Next four quarters